Facebook - Anti Social Ads

There's been a lot of talk about Facebook's new ad platform for "Social Ads". Well they've gone live and killed my ad campaign which was working fine! The Flyers Pro which were the previous PPC adverts on Facebook have been tarred for low CTR, well I had managed to create a set of adverts which were getting 4-8 times the CTR of usual adverts. This was great and allowed me to drop the CPC down to 8p or so. Bargain. And because they had such a good CTR, they got preference over other things and appeared to run almost immediately.

Well, the new system looks like it will be better, but the change in system means my CTR history is, well, history. And the format is slightly different, so I can't replicate what I did before. And there is less text allowable. And, and, and.

So they killed (my) ad campaigns :-( The new system seems to just not get any click through at all (or minimal) and I have no idea where they are being displayed. Net result = my leads go down and Facebook ad revenue goes down. I assume other advertisers are going to see the same.

Now. Just need to figure out how to get the new platform working in my favour!