Yahoo Search Marketing Upgraded

My Yahoo Search Marketing / Overture account has just been upgraded to the new platform, and everything looks good so far.. The expected 8 hour conversion time took place within 15 minutes. Not a bad start.

Then I find a killer good feature: Import campaigns from a third party (ie. Google). This is excellent. Google have always made it so easy to create campaigns and groups and keep everything very targeted. Yahoo, on the other hand made it difficult for small advertisers, as there was no way to import/export. If you were spending thousands per month then there was a solution, but that didn't help me...

Now the good point here is that Yahoo ALWAYS converts for me way better than Google. If I can get the campaign quality and control that I do on Google with the conversion rates of Yahoo, then things will start looking good. Fingrs x'd!